Malaysia’s Best is a brand which represents the seal of approval from the Ministry of Agriculture and Agro-Based-Industry for food safety and quality. The branding serves as a quality assurance for domestic and foreign consumers on Malaysia’s agricultural products. The brand name and seal enhances the image of the country's agricultural products, which in turn enhances demand in the global market.
The Malaysia’s Best branding is issued by the Federal Agricultural Marketing Authority (FAMA) for agricultural produce that follow the highest safety and quality standards set by the Authority. Farmers participating in the Malaysia’s Best programme should have the Farm Accreditation Scheme of Malaysia (SALM).
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